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Hi I am Mark Linklater I run Scotland's Personal Hotels a marketing group to help promote independent hotels across Scotland. I run Scotland’s Personal hotels on my own along with the help of all the hotel owners and their willing staff.
Here I am getting the day started with a great Illy coffee.
Below is a brief insight into my background and what we can do to help you at Scotland's Personal Hotels.
Hotels and the travel industry are my passion. I have been involved in hotels all my life, I grew up working in my father's hotels in Fife.
On leaving school rather than going to University or College I started working in the hotel industry. My first job in 1978 was at The Cramond Brig Hotel, just 5 minutes away from my office today in Edinburgh. Funny how things come about! From The Brig moved to The Gloucester hotel and also the New Town Hotel both in central Edinburgh.
I then opened my own restaurant Linklater’s – ran this for 4 years until I got married. This is when I moved from the service side of the industry into sales and marketing, helping to promote hotels.
After working for George Hotel Edinburgh part of the InterContinental hotel group, the Royal Terrace Hotel Edinburgh, promoting The East Neuk of Fife and WHL hotels. In 1992 I set up my own business Marlin Marketing to promote smaller independent hotels in Scotland from this Scotland's Personal hotels was born.
After working for 5 years building up a small portfolio of hotels, I along with the hotel owners at that time thought we should form a closer working relationship to promote all the hotels. In 1997 Scotland’s Personal Hotels was born. Our first official outing was at the American Society of Travel Agents Congress in Glasgow 1997.
As I sat around the table with the hotel owners, we discussed many different names, the word personal kept coming up. Personal service, attention to all the little details is so important to all our hotels. All hotels are located in Scotland so we had our name: Scotland’s Personal Hotels.
We launched our website in 1997 with 12 hotels. Unlike many websites, we want to offer a few select hotels in each location rather than hundreds. In each region we aim to offer different styles and types of hotels from luxury country houses to small country inn’s offering our visitors alternatives but not overloading you with choices.
Apart form our website we also produce a full colour brochure each year. We send our brochure out to all enquiries we receive at my office as well as use them to promote the hotels at different consumer shows for example BBC Good Food Show, Golf Shows, 50+ shows and holiday shows across the UK.
Our aim is quite simple we want to help all visitors to Scotland to find exactly what they are looking for. Should you not find it on our site we will certainly point you in the right direction.
The above list is just 10 things please remember I am here to help you in any way we can to get the most out of your visit to Scotland. Have a question please just ASK Mark.
Mark Linklater
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